Bayern Munich's chairman, Karl-Heinz Rummenigge, was in Shanghai on Wednesday to attend the opening ceremony for the Bundesliga club's first office in Asia.
"We have always had wonderful experiences on our trips to China and have felt the high reputation of our club here," Rummenigge told 120 guests at the opening ceremony.
Among the others in attendance were former Bayern players Giovane Elber and Bixente Lizarazu, who now serve as club ambassadors.
"We have a broad fan base in China with more than 136 million followers, who we want to engage with even further," said Jörg Wacker, Bayern board member responsible for international strategy.
"Given this rapid development in football, we will offer the right solutions to the Chinese market - especially in the youth sector."
The Bundesliga champions are to tour Asia prior to the start of the 2017-18 season with matches against Arsenal, Chelsea, AC Milan and Inter Milan. The Shanghai office is Bayern's second foreign office - after the one they established in New York in 2014.
Wolfsburg opt for the capital
Meanwhile, fellow Bundesliga side Wolfsburg held a similar ceremony to open their first foreign office, located in the Audi China Management Center in Beijing.
