On Facebook, slideshow ads are getting easier to build for mobile marketers.
On Tuesday, the social network launched tools for creating these moving-image ads, including the ability for marketers to create them right from their mobile Facebook pages. Slideshows are basically video ads, but use still images to string together a story.
Facebook launched slideshow ads last year, but the company just upgraded them with the creation tool directly from the mobile app. New features allow advertisers to add text and music. There's also a way to automatically convert a video into a slideshow.
"Mobile creation of advertising is a trend we see continuing," said Graham Mudd, ad product marketing lead at Facebook.
Facebook is just one of a number of platforms making it so marketers control campaigns on-the-go, mostly through apps. Of Facebook's more than 3 million advertisers, 40% have built ads on mobile devices, the company said. Also, 85% of marketers are using mobile devices to manage their Facebook business pages.
As for slideshow ads, those are mostly meant for small business and international advertisers, Mr. Mudd said.
"The thinking here is that there are quite a few markets in which video doesn't work well," Mr. Mudd said, meaning the communication networks and devices handle lower data speeds.
