The Cotton Egypt Association CEA is the sole representative for the registered trademark logo and licensing program to protect Egyptian cotton’s heritage of luxury. CEA estimates that 90% of products carrying the Egyptian Cotton label are not genuine.
Target company in the US is offering customers millions of dollars in refunds after discovering that it sold fake Egyptian cotton sheets. The sheets were manufactured by Welspun India, a global textile company that's a key supplier to many US retailers including Bed Bath & Beyond, Walmart, JCPenney, and Macy's.
For its part, Cotton Egyptian Association said it has received a huge number of applications for the use of its logo, which guarantees quality and that 20 companies have already signed agreements with them since December. The scandal indeed revived interest in Egyptian cotton and increased demand on it.
On the other hand, Welspun has demanded the use of CEA logo till 2022, and will be marketing the Egyptian cotton all over the world and may open a factory in Egypt soon.
